Lisa Maria Marquis is an independent consultant in content-driven information architecture, working to help teams understand, organize, and structure their web content for empowering user experiences. In this conversation, we talk about private digital communities and the place they play in people's lives.
"If you don't set those expectations, then what happens is you're watching a TV show together, you're talking about a TV show together, and it's all surface. It doesn't go any deeper. You don't engage with it, and you don't engage with each other. And then that's not a community. It's not personal. Then what's the point? You know, if you're not going to make a real connection, what's the point?"